(Answers to this Paper must be written on the paper provided separately.

You will not be allowed to write during the first 15 minutes.

This time is to be spent in reading the question paper.


The time given at the head of this Paper is the lime allowed for writing the answers.

Attempt all questions from Section A and any four questions from Section B. The intended marks for questions or parts of questions are given in brackets [ ].


SECTION A (40 Marks)

Attempt all questions from this Section

Question 1

Distinguish between:

(a)       Stakeholders and Shareholders.                                                                                                        [2]
(b)       Verbal Communication and Non-verbal Communication.                                                                [2]
(c)       Internal Recruitment and External Recruitment.                                                                               [2]
(al)       Packing and Packaging.                                                                                                                    [2]
{e)       Public Warehouses and Bonded Warehouses.                                                                                  [2]

Question 2

 (a)       What is meant by Deferred Revenue Expenditure?                                                                            [2]

(b)       State any two expectations of suppliers from a business organisation. [2]

(c)       What do you understand by Formal Communication?                                                                        [2]

(d)       Mention the Interpersonal Skills required for effective communication. [2]

(e)       What do you mean by Sale on approval or Return?                                                                            [2]

Question 3

(a) Mention any two points of difference between Advertising and Publicity. [2]

(b)    Give two points of difference between Fixed Cost and Variable Cost.                                                [2]

(c)    What is a Master Budget also known as a Summary Budget?                                                              [2]

(al)    What is Banking?                                                                                                                                  [2]

(e)    Selection is a negative process. Explain..                                                                                              [2]

Question 4
{a) Mention two methods of Off-the-Job Training.                                                                                       [2]
(b) What is meant by Industrial Disputes?                                                                                                    [2]
(c), State two disadvantages of Water Transport.                                                                                           [2]
(al) Mention any two documents used in Warehousing.                                                                                [2]
(e) Why do we need The Consumer Protection Act 1986?                                                                            [2]

SECTION B (40 Marks)

Attempt any four questions from this Section

Question 5

 (a) Distinguish between a Cheque and a Demand Draft..                                                                              [5]
(b) Describe any two objectives of Brand Promotion.                                                                                   [5]

Question 6

(a) Explain any two methods of conducting ‘Marketing Research’.                                                [5]

(b) Give any five reasons why people consider advertising a Social waste. [5]

Question 7

(a) Explain the term Social Security. Explain any two Social Security measures adopted in India.         [5]

(b) Explain any two types of employment tests which are conducted to select employees for an enterprise.  [5]

Question 8

(a) Mention any five differences between a Commercial bank and the Central bank of a country                                                  [5]

(b) Briefly explain any five factors a businessman should keep in mind while selecting a suitable mode of transport.    [5]

Question 9

(a) A well-trained employee is an asset to the enterprise. Mention any five advantages of training.   [2]
(b) Explain the following principles of an Insurance contract:

                (1) Utmost good faith                                      (2) SBbrogation                                                 [5]

Question 10

Prepare Trading, Profit & Loss A/c and Balance Sheet of M/s Banerjee Enterprises for the year ended 31st March 2010 from the following Trial Balance. [10]

Trial Balance as on 31.03.2010

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