(Two Hours)

(Answers to this Paper must be written on the paper provided separately.

You will not be allowed to write during the first 1 minutes.

This time is to be spent in reading the question paper.

The time given at the head of this Paper is the time allowed for writing the answers.


Section A is compulsory. Attempt any four questions from Section B.

The intended marks for questions or parts of questions are given in brackets [ ].


SECTION A (40 Marks}

Attempt all questions from this Section

Question 1

Give one difference between:

(a)    Multi-level marketing and Tele-shopping.
(b)    Implicit costs and Explicit costs.
c)   Cash credit and Overdraft.
(c)   Book Keeping and Accounting.
(e)    Institutional and Informative advertising.

Question 2

(a) Give two conditions under which parity pricing is desirable.[2]

(b) Briefly describe how advertising sustains the Press.[2]

(c) List any two uses of Balance Sheet. State any two merits of external recruitment.[2]

(e) Mention any two characteristics of public relations.[2]

Question 3

(a)  What is meant by premium offer as one of the Sales Promotion techniques?[3]
(b) Give two differences between the Production oriented stage and the Product oriented stage of Marketing.
(c)   What are the components of Price mix.                                  [2]
(c)   Explain any two themes or value of a good advertisement.                  [2]
(e)    List any two circumstances under which a bank can refuse payment of  a cheque.   [2]


Question 4

Justify either for or against by giving two reasons each of the following:

(a) Introduction stage in a Product Life Cycle is not very risky.                                                                [2]
(b) Scope of Public Relations is narrow.                                                                                                    [2]
(c) Advertisement eliminate middleman.                                                                                                    [2]
(d) It is marketing which has converted yesterday’s luxuries into today’s necessities. [2]
(e)  A crossed cheque is a safer mode of payment as compared to an open cheque. [2]

SECTION B (60 Marks)

Attempt any four questions from this Section.

Question 5

(a) What do you mean by endorsement of a cheque?
Explain any types of endorsements.[5]

(b) Explain the following with an example for each:
(i) marginal cost                  (ii) opportunity cost.[5]

(c) Mention the various stages of q~roduct Life Cycle’. How is Product LifeCycle advantageous? [5]

Question 6

(a) Marketing is a wider term than selling. Explain.                     [5]
(b) Distinguish between Receipts and Payments Account and Income and Expenditure Account.[5]
(c) What pricing strategy will be used to launch–
(i) a high end smart phone in the market
(ii) shampoo in the market.                                                                                                                      [5]

Question 7
write short notes on:

(a)    Matching Principle of Accounting                                                                                                        [5]
(b)    Types of Business Assets                                                                                                                     [5]
(c)    Drawbacks of Sales Promotion                                                                                                            [5]

Question 8
(a) Mention any five ways as to. how ‘Good Public Relations’ help business enterprises. [5]
(b) Human Resource Management is the management of people at work. With reference to the above statement, explain the role of Human Resouces Management in an organization.                                                                                                            [5]
(c) Explain the following elements of Public Relation:

                                 (i) Dialogue                                     (ii) Persuasion                                                          [5]


Question 9


September 19,2011, The Strategist

Marking the largest selling instant noodle Mag~i’s 25th anniversary in the country, it invited die hard to write in about what the brand meant to them. The entries indicated “for a mother Maggi meant an ally; for a student in a hostel it meant a midnight snack.’ Some of these stories were picked up and splashed on Maggi’s packaging.

(a)    Distinguish between brand loyalty and brand equity.                                                                             [3]

(b)    How does a brand become famous? Explain with the help of an example. [2]

(c)    Examine the advantages of Branding.                                                                                                   [5]

(d)    “Brand name should be selected with utmost care.’

List the essentials of a good brand name.                                                                                              [5]

Question 10


September 19,2011, Mint

The government wants to start specialized courses that will provide training

in skills needed in the automobile industry, part of a wider effort to ensure the economy can take advantage of the expected influx of young people into the workforce.

The Indian auto industry’s annual sales rose 20% to Rs. 3.27 trillion in 2010-11 from the year before, according to the Society of Indian Automobile Manufactures (Siam) an industry lobby. This is expected to rise four fold by 2020, according to Siam.

The automotive service sector is facing a shortage of about 300,000 skilled workers, according to a recent survey. Gujarat, for instance, may see at least 100,000 new job opportunities in the sector.

The backbone of India’s skill development system is the network of Industrial Training Institutes (ITIs) managed by the labour ministry. The polytechnics were set up by India’s first Prime Minister Jawaharlal Nehru to create a pool of industrial foot-soldiers.

NSDC (National Skill Development Corporation) has a mandate to train about 150 million by 2022 in an array of sectors already facing manpower shortage. This is part of the larger national mandate to train 500 million in a decade to help staff manufacturing units.

(a) Describe the need or importance of skilled labour in the Automobile Industry in India.  [5]
(b) What is training? How is it different from education[5]
(c) Examine any two types of training towards development of human resources for the Automobile Industry. [5]

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