NCERT Book Class 12 Business Studies Chapter 10 Marketing is available here to read online and download as a free PDF. This chapter is from Business Studies, the latest NCERT Class 12 Business Studies textbook for the 2026-27 session published by the National Council of Educational Research and Training (NCERT). Marketing is Chapter 10 of 11 in Business Studies. On this page you can read the complete chapter, download the Class 12 Business Studies Chapter 10 PDF and the full Business Studies book, and find the NCERT Solutions for this chapter.
NCERT Class 12 Business Studies (Business Studies) Chapter 10 Marketing PDF
Download the NCERT Class 12 Business Studies Business Studies Chapter 10 Marketing PDF from the links below. You can get this single chapter, or the complete Class 12 Business Studies NCERT book, both for free.
NCERT Class 12 Business Studies Chapter 10 Marketing PDF – Click Here To Download The Chapter PDF
NCERT Class 12 Business Studies Business Studies Full Book PDF – Click Here To Download The Complete Book PDF
Read NCERT Class 12 Business Studies Chapter 10 Marketing Online
You can read the complete Chapter 10 – Marketing – of the NCERT Class 12 Business Studies book (Business Studies) online below, and download the PDF using the link above.
NCERT Book Class 12 Business Studies Chapter 10 Marketing View Download
Topics Covered in Class 12 Business Studies Chapter 10 Marketing
In Marketing – Chapter 10 of the NCERT Class 12 Business Studies book Business Studies – you will study: Marketing concept, marketing vs selling, functions of marketing, marketing mix (product, price, place, promotion), product and branding/labelling/packaging, pricing factors, physical distribution and channels, promotion mix (advertising, personal selling, sales promotion, publicity). Reading this chapter PDF helps you understand these topics clearly and prepare for your Class 12 Business Studies exams.
Chapter 10 of 11 – NCERT Class 12 Business Studies Business Studies
Marketing is Chapter 10 of 11 chapters in the NCERT Class 12 Business Studies book Business Studies. Move to the previous or next chapter here.
- Previous: Chapter 9 Financial Management
- Next: Chapter 11 Consumer Protection
- All Chapters: NCERT Class 12 Business Studies (Business Studies)
How to Download NCERT Class 12 Business Studies Chapter 10 PDF?
You can download the NCERT Class 12 Business Studies Marketing PDF in a few simple steps.
- Open this page (you can search NCERT Class 12 Business Studies Business Studies Chapter 10 aglasem to reach here).
- Click the Click Here To Download The Chapter PDF link above.
- The Chapter 10 Marketing PDF opens in the viewer; click the download option to save it to your device.
- To get all chapters, use the Download The Complete Book PDF link for Business Studies.
NCERT Class 12 Business Studies Book – Business Studies (All Chapters)
Business Studies is the NCERT textbook for Class 12 Business Studies in the 2026-27 session. Besides Marketing, you can read and download the other chapters of NCERT Class 12 Business Studies below.
- Chapter 1 Nature and Significance of Management
- Chapter 2 Principles of Management
- Chapter 3 Business Environment
- Chapter 4 Planning
- Chapter 5 Organising
- Chapter 6 Staffing
- Chapter 7 Directing
- Chapter 8 Controlling
- Chapter 9 Financial Management
- Chapter 10 Financial Markets
- Chapter 11 Marketing
- Chapter 12 Consumer Protection
NCERT Solutions for Class 12 Business Studies Marketing
After reading the chapter, solve the exercise questions. You can get step-by-step answers at NCERT Solutions for Class 12 Business Studies, and study the same book in Hindi medium at NCERT Class 12 Business Studies Book in Hindi.
NCERT Books for Class 12 (All Subjects)
The subject-wise NCERT books for Class 12 (2026-27) are as follows.
- NCERT Book Class 12 Accountancy
- NCERT Book Class 12 Biology
- NCERT Book Class 12 Business Studies
- NCERT Book Class 12 Chemistry
- NCERT Book Class 12 Economics
- NCERT Book Class 12 English
- NCERT Book Class 12 Geography
- NCERT Book Class 12 Hindi
- NCERT Book Class 12 History
- NCERT Book Class 12 Maths
- NCERT Book Class 12 Physics
- NCERT Book Class 12 Political Science
- NCERT Book Class 12 Psychology
- NCERT Book Class 12 Sociology
NCERT Books (Class 1 to 12)
All class-wise NCERT books of the National Council of Educational Research and Training are as follows.
- NCERT Books for Class 1
- NCERT Books for Class 2
- NCERT Books for Class 3
- NCERT Books for Class 4
- NCERT Books for Class 5
- NCERT Books for Class 6
- NCERT Books for Class 7
- NCERT Books for Class 8
- NCERT Books for Class 9
- NCERT Books for Class 10
- NCERT Books for Class 11
- NCERT Books for Class 12
NCERT Class 12 Business Studies Chapter 10 Marketing – An Overview
The key details of this NCERT chapter are as follows.
| Aspects | Details |
|---|---|
| Board / Publisher | NCERT (National Council of Educational Research and Training) |
| Used By | CBSE and State Boards |
| Class | Class 12 |
| Subject | Business Studies |
| Book | Business Studies |
| Chapter Number | Chapter 10 (of 11) |
| Chapter Name | Marketing |
| Session | 2026-27 (New, Updated) |
| Format | PDF (read online & free download) |
| Complete Book | NCERT Class 12 Business Studies (Business Studies) |
| All Class 12 Books | NCERT Books for Class 12 |
| NCERT Solutions | NCERT Solutions for Class 12 Business Studies |
| Official Website | ncert.nic.in |
NCERT Class 12 Business Studies Chapter 10 Marketing – FAQs
What is Chapter 10 of NCERT Class 12 Business Studies?
Chapter 10 of NCERT Class 12 Business Studies is Marketing, from the textbook Business Studies. It is one of 11 chapters in the book, and you can read it online and download the PDF for free from this page.
What topics are covered in Class 12 Business Studies Marketing?
The key topics covered in Marketing (Chapter 10 of Business Studies) are: Marketing concept, marketing vs selling, functions of marketing, marketing mix (product, price, place, promotion), product and branding/labelling/packaging, pricing factors, physical distribution and channels, promotion mix (advertising, personal selling, sales promotion, publicity).
Is this the latest NCERT book for the 2026-27 session?
Yes. Marketing here is from the new and updated NCERT Class 12 Business Studies textbook (Business Studies) for the 2026-27 academic session, as prescribed by NCERT.
Which book is Class 12 Business Studies Chapter 10 Marketing from?
Chapter 10 Marketing is from Business Studies, the NCERT Class 12 Business Studies textbook. The book has 11 chapters in total.
Where can I find NCERT Solutions for Class 12 Business Studies Marketing?
You can find step-by-step answers to the exercise questions at NCERT Solutions for Class 12 Business Studies.
Can I read Class 12 Business Studies Chapter 10 online without downloading?
Yes. The complete Chapter 10 Marketing is embedded on this page, so you can read it online for free, and download the PDF only if you want an offline copy.
If you have any queries on NCERT Book Class 12 Business Studies Chapter 10 Marketing, then please ask in the comments below. And if you found the Marketing PDF helpful, do share it with your friends.
