Advertising chiefly targets at creating demand, encourages marketing, and establishes a direct contact between manufacturers and consumers. The entire purpose of advertising is to apprise and influence public to purchase products and services. Advertising is done through TV, the Internet, Newspapers, magazines, outdoor Publicity.
Eligibility Criteria
The eligibility criteria for Advertising Course are-
- For certificate courses- 10+2
- For graduate degree in mass communication- 10+2.
- For post graduate diploma courses – graduation.
Popular Courses
The popular courses are as given-
- Diploma / PG Diploma in Advertising & Photography
- Diploma / PG Diploma in Advertising.
- PG Diploma in Marketing Communications Management
- PG Diploma in Advertising & Marketing Communication
- Integrated BA in Advertising, Sales Promotion & Sales Management (after 10+2)
- MBA – Advertising, Public Relations, Sales Marketing
Colleges & Universities Offering Advertising
The colleges and university offering advertising are as below-
- Indian Institute of Mass Communication, JNU Campus, New Delhi.
- Xavier Institute of Communications, Mumbai.
- Annamalai University, Chennai (www.annamalaiuniversity.ac.in)
- Guru Jambeshwar University, Haryana (www.gju.ernet.in)
- Kurukshetra University, Haryana (www.kuk.ernet.in)
- Madurai Kamaraj University, Madurai (www.mkuniversity.org)
- Punjabi University, Patiala (www.universitypunjabi.org)
In conclusion, advertising plays a crucial role in influencing consumer behavior and creating demand for products and services. With a wide range of eligibility criteria and popular courses available, individuals can pursue a career in advertising through various certificate, diploma, and degree programs. Additionally, several reputable colleges and universities offer specialized education in advertising, providing students with the opportunity to gain comprehensive knowledge and skills in this dynamic field. By exploring the diverse academic options and institutions listed, aspiring advertising professionals can make informed decisions to advance their careers and contribute to the ever-evolving world of marketing and communications.
To get study material, exam alerts and news, join our Whatsapp Channel.